An AI-native DAM for the whole media lifecycle

Storage is not the product. Arena Pro is the workspace that takes media from arrival to a searchable, approvable, publishable asset.

How the modules work together

Ingest accepts files, folders, storage connectors, and live HLS or SRT sources. Enrichment builds proxies, storyboards, metadata, faces, OCR, and transcripts.

Find is semantic and timeline-aware. Create happens in Studio and smart clips. Approve happens in Collections. Distribute happens to YouTube, FastoCloud, and downloadable public links.

Supported asset types in the current product: video, audio, image, and document, organised in hierarchical folders with a media-first inspector.

Role-based outcomes

Editors get a timeline that holds up on hour-long material because keyframes are generated on the server at ingest.

Social and digital leads get subject-aware 9:16 and a path from a still-growing recording to a published highlight.

Archivists get automatic metadata plus human review. IT gets a multi-tenant cloud platform and a public API with tenant-scoped keys.

Architecture, stated plainly

Arena Pro is cloud-native and multi-tenant. Partners authenticate with keys that already carry the tenant, so one integration cannot address another library.

A developer portal is generated from the live API contract. Schema discovery tells an integrator which metadata fields are writable and of what type.

FAQ

Is Arena Pro a DAM or a MAM?

It is marketed as an AI-native Digital Asset Management platform for video-rich operations. Teams that historically bought a MAM will recognise live ingest, timeline tools, and broadcast-style delivery. The DAM vs MAM guide explains the vocabulary without forcing a label.

Can it sit behind our existing interface?

Yes. The public REST API covers create, list, presigned upload, ingest, metadata, play URLs, and folders. That is the path for OEM, CMS, and MAM-front-end conversations.

Bring one workflow. We will open it in the product.

Talk To Us

One connected media journey

Follow one asset as it moves through Arena Pro—from arrival and AI enrichment to discovery, creation, approval, and delivery.

The same governed asset moves through every stage.Select a stage or control to explore the workflow.

01 · Ingest

Every source. One working library.

Bring files, folders, storage, and live HLS or SRT sources into the same media operation.

Arena Pro · Ingest

Select an input to trace its path.

UploadIngestProxyStoryboard

Final minute · master feed

Governed asset

Organized in the media library

Live HLS / SRT

A live source becomes a growing asset.

02 · Understand

Unstructured media becomes searchable.

Faces, speech, on-screen text, storyboards, and metadata become tracks on the asset.

Arena Pro · Understand

Choose an evidence track.

Faces
Asset enrichedFaces

04 · Create

Turn the right moment into the right cut.

Move from source footage to a smart clip, editorial refinement, and subject-aware vertical output.

Arena Pro · Create

Move through the same edit.

Build-up

Key moment

Reaction

End card

Original: The governed source remains intact.

05 · Collaborate

Keep review and delivery connected.

Collections, roles, comments, review states, and governed sharing keep the hand-off visible.

Arena Pro · Collaborate

Select a workflow state.

Final minute · master feed

Governed asset

Creator

Create: A working cut stays attached to the collection.

06 · Distribute

Publish from the asset you already approved.

Use active destinations, governed links, storage paths, or the public API without rebuilding the work.

Arena Pro · Distribute

Select a verified delivery path.

Approved asset ready to deliver

16:99:16API

YouTube

An active publishing destination.

One workspace, from arrival to audience

Arena Pro is built around the work media teams already do — not a separate AI console beside the archive.

Arena Pro upload queue: files landing in the media library

The workspace as the system of record

Ingest and Studio on one side. Sharing and distribution on the other. Arena Pro in the middle — AI-enriched, cloud-native, connected.

The workspace as the system of record

AI enriched

Analytics

  • Ingest status
  • Notifications
  • Search

Media Ops

Ingest & Studio

System of record

Governed sharing

Collections and public links with password and expiry

Content experiences

Distribution

YouTube, cloud storage, and destinations driven by the API

Cloud infrastructure

  • Cloud-native
  • Multi-tenant SaaS
  • Public REST API

Integrations

Built around the people who have to move the media

Same platform. Different pressure on each desk.

The pressure

A vertical clip while the audience is still watching.

DVR cut, 9:16 crop, YouTube from the live-clips panel.

Digital & social

Digital & social

A vertical clip while the audience is still watching.