AI DAM
How Proximia TV expands its portfolio with AI-assisted Studio
Arena Pro gives Proximia TV a connected route from managed source media to AI-assisted discovery, smart clipping, editorial refinement, and OTT delivery.
Start from the governed source
Proximia TV’s editorial workflow begins with media managed in Arena Pro. Teams do not need to create a disconnected copy before exploring the archive or preparing an OTT item. Search, source context, collections, and editorial work remain attached to the asset.
That connection matters as the portfolio grows. Editors can move from a known master to new short-form material while preserving where the result came from and which managed record supports it.
AI-assisted understanding before the edit
Arena Pro’s AI engine, powered by 79Labs, helps analyse media so teams can work from searchable evidence rather than filenames alone. Faces, speech, on-screen text, summaries, and semantic discovery can all help an editor locate relevant material inside long-form content.
AI analysis is assistance, not autonomous publication. Proximia TV’s team remains responsible for editorial meaning, rights, approvals, and the final decision to make content available through the OTT experience.
Smart clipping creates a useful starting point
Smart clipping automation can suggest highlight segments from source media. That gives editors a starting point for recaps, promotional pieces, thematic packages, and other short-form uses without presenting the suggestion as a finished editorial product.
The editor can open the material in Studio, refine the in and out points, check context, and prepare the version the content portfolio actually needs. Subject-aware vertical crop can also support formats where a portrait presentation is appropriate.
Studio keeps creation beside content management
Arena Pro Studio works from the asset already present in the library. This reduces the operational gap between discovering an archive moment and creating a usable output. The resulting content can return to governed collections and follow the same review and integration model as other managed media.
For Proximia TV, that means portfolio development is connected to content operations rather than becoming a separate desktop-only process with its own unmanaged files.
From highlight to OTT delivery
Once the team validates a clip or package, the existing API relationship provides the path toward Proximia TV’s OTT solution. Managed metadata and stable asset relationships help the downstream product understand what it is receiving.
The workflow combines complementary responsibilities: 79Labs-powered AI assists understanding, Arena Pro Studio supports human-led creation, governance controls the approved content, and the public API connects that content to Proximia TV at scale.
References
Related in the product
FAQ
What powers the AI capabilities used in the Proximia TV workflow?
Arena Pro’s AI engine is powered by 79Labs. It assists media understanding and discovery while Proximia TV’s team retains editorial and publication control.
Does smart clipping publish highlights automatically?
No. Smart clipping provides suggested segments and automation support. Editors refine context and timing in Studio and validate the final content before delivery.
How does the Studio workflow connect to Proximia TV’s OTT solution?
Editors create and govern content in Arena Pro, then the existing public REST API integration provides a repeatable path into Proximia TV’s OTT content model.
Bring one workflow. We will open it in the product.
Talk To Us